Keeping up with the demand of content can be a time-consuming process, especially when you are trying to consistently create original content. Thankfully, content curation can help make this process a lot easier. Based on our recent content marketing tactics study, we found that best-in-class marketers use a mix of 65% created content and 25% curated content. Matthew Bivens walks through the art of a curated post and shows examples of different ways to curate content. One step not to forget when curating? Add a summary.
Since the essence of content curation means you’re pulling the best of others into one place, you’re own voice and opinions can sometimes be overlooked or left out completely. But it doesn’t have to be that way! You can certainly inject your opinions, criticisms, approvals or anything else, into your curated content.”
Read Bivens full article to find out the other steps to creating a curated post. To learn more about content curation, check out our eBook, The Ultimate Guide to Content Curation.
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