In today's world, if marketing is too egocentric—when it's all about your company and what you're trying to sell—customers tune out, fast. So for those who feel they're constantly reaching out with content and aren't getting a response, maybe it’s because they’re monologuing, rather than trying to create a dialog.
Joshua Nite has a few suggestions for putting the conversation back into content marketing:
If you really want to start a dialog with your content, snap shut your flip phone and shut down the brand-centric talk. Find out what your consumers ...