The best content marketers will not only create high quality, original pieces of content, but they will also reuse and repurpose that content on their own media properties and elsewhere across the Internet. In addition their content may be replicated by third parties, either ethically or unethically. [see Content Marketing Done Right]
Neil Patel does a super job in a recently published post about how Google interprets duplicate content, as well as what you should do to protect yourself and your content from this inevitable result of good content marketing. Some key takeaways from this post include:
There’s no such thing as GOOGLE’S DUPLICATE CONTENT PENALTY.
- [To get the most out of content curation, you should . . .] provide some insight, a fresh perspective or explain things in your own style.
The best way to syndicate content is to ask the republishing sites to declare you as the original content creator and also that they link back to your site, i.e., to the original content piece.
It’s a long post, but well worth the read. Do take the time and go through Neil’s post. And if you’re considering content curation or have already begun curation, check out this Ultimate Guide to Content Curation for strategies and tactics used by the world’s best content marketers.
Read original article at Neil Patel Presents…