Craig Baidings rants about how content marketers have misappropriated the term thought leadership. His co-author, Dr. Liz Alexander, writes the following:
Thought leaders advance the marketplace of ideas by positing actionable, commercially relevant, research-backed, new points of view. They engage in “blue ocean strategy” thinking on behalf of themselves and their clients, as opposed to simply churning out product-focused, brand-centric white papers or curated content that shares or mimics others’ ideas.
Baidings and Alexander clearly think that curation is not thought leadership because it equates to simply rehashing others’ ideas. But at the same time, one can argue that new thoughts are built upon old ideas, and that curation is essential for conceiving new ideas and points of view, especially if the curators are adding thoughtful commentary.
Read original article at Thought Leadership…