John Hall, a contributor at Forbes.com, does a nice job summarizing what should and shouldn’t be in a company’s content marketing mission statement. Why have a mission statement?. . . .
When people have a clear understanding of what they’re doing and why they’re doing it, they’re more likely to take emotional ownership of their work. A good content marketing mission statement can create ripples throughout an entire company.”
Curata’s recent 2013 study on content marketing tactics revealed that many organizations struggle with gaining support internally for their content marketing efforts. No doubt a mission statement can not only help your team, but can also help build support across functions and into the executive suite.
Read original article at Forbes.com…