Debating Brands’ Role as Publishers : Vote for this @ SXSW

Thanks to your crowd sourced effort in selecting the most compelling panel from a few weeks ago, our panel submission has made it to the next round at South by Southwest (SXSW), the popular annual technology conference held in Austin, Texas.  But we’re not there yet.

SXSW is a community driven event and they are also crowd sourcing their panel selection.  Your votes will count towards 30% of the total selection process. 

The panel we proposed is described below. We would love your votes towards making this happen. 

How to vote:

  1. If you don’t have an account already, create a PanelPicker account.  Once you do, you’ll receive a confirmation email; click the link in this email to verify your account.
  2. If you already have an account, sign in to the interface.
  3. Click here and click the thumbs up icon to vote!
  4. Consider leaving a comment on the panel picker site to share why you want to see this panel at SXSW
  5. Finally, tell your friends to vote as well.

Brave New World: Debating Brands’ Role as Publishers

Gone are the days when brands needed to rely on high profile stories to establish credibility –today, brand marketers become content curators by mingling content from trusted sources with their own material. Long gone is the need to purchase ad space in a relevant trade publication—instead, they just create their own site on the topic. At time when the line is increasingly blurred between the role of marketer and publisher, it is a brave new world out there for brands. As part of a lively debate on what role brands should play in this brave new world, experts from the publishing, marketing, and internet worlds will come together to address some of the most heated concerns about this changing landscape –including matters of transparency and trust, concern over copyright and fair sharing, and where to draw the line between reporting and selling.


  1. What is a marketer’s role in publishing content online?

  2. What are the rules for marketers curating online content, and who makes them?

  3. What are the ethical, financial and social implications of
    this evolution–for marketers, publishers, and the general public?

  4. What are the pros and cons of content curation for “traditional” publishers?

  5. How much transparency is necessary as the lines blur between publishers and marketers?