You might be able to write a cohesive piece of content — but does your content tell a compelling, memorable story? Jayson Demurs argues that with more and more content crowding the internet, marketers must be able to tell a story to cut through the noise. Jayson uses examples from traditional advertising, then urges content marketers to use the same method.
It cuts through the clutter by being different. Our minds only truly pay attention to advertisements when they offer something different. Stories are always different and they distance themselves from standard advertisements. Stories connect with authentic human experiences. They’re capable of connecting with us on a level standard marketing campaigns can’t.”
Humanizing content is a great way to get readers invested. Read Jayson’s full post to find out the many other advantages of story-based marketing.
Read original article at Forbes.com…