New to curation? This presentation does a good job of defining social media curation, describing best practices and reviewing benefits of this tactic. The author, Miranda Steinway, defines social media curation as:
Gathering and repurposing content from sources outside of your business to improve and diversify your social media marketing.
Best practices of social curation are complimenting your brand’s existing content with related content, using content from various sources and annotating content with your own insights. Benefits of curation are thought leadership, improved SEO and less pressure on employees to create content.
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