“Curation is Everyone’s Game Now,” in B2B Marketing

Curation is everyone’s game now.  Whether it’s the company that wants to emulate IBM’s Smarter Planet or the mid-size company that is using something like Curata, companies who sell business-to-business and depend on something more than a tweet to make their case and build thought leadership, are gravitating either to having their PR firm or their marketing departments curate online content that is relevant to their cause.

Read original article at Social Media Today…