Curation, A Power “Ingredient to Add to your Content Cake”

Jonathan Fields in Psychology Today builds a very strong case for the ROI of curation.  What many marketers are starting to find out (while best-in-class content marketers already know it) is that in order to feed your hungry content engine, 

“The content . . . . . . doesn’t have to be yours!”

He provides some good examples of web sites that are highly successful as a result of curating content

“It’s a powerful ingredient to add to your content cake”

Check it out to learn more about best practices for tapping into the “new black” of content curation. [click here for other best practices]

Read original article at Psychology Today…