Curating content is no substitute for a proper content plan

Unique content takes more out of the business because it gives more back to the business. (Well, it should do). If I wanted to be a content purist, I’d say that content curation is the equivalent of me turning up to a bake off with a shop bought cake and saying “Look! I baked a cake.” Nobody’s impressed (or fooled) by me pretending I’m a cake expert having never broken an egg.

Read original article at snid.eu…