Curate The Cloud
By Steve Rosenbaum (CEO of Magnify.net)
Article orginally appeared on JackMyers.com
a storm brewing. A huge, noisy, thunder and lightning storm of content,
community and chaos. But there’s good news too – there’s a silver
lining in the Cloud.
And now – with the announcement that the Apple iPhone will in fact
become a video recording device, we surely can see that the content
creation chaos is only going to increase in the months ahead.
This is good news. Great news if you’re a publisher, blogger, or advertiser.
Okay, I know it doesn’t feel that way now – but let me take you on a
journey into the future. Not the far future, the future just around the
bend – to a time when news finds you. To a time when publishing is
effortless. When content contribution is expected and enjoyable. To a
time when the Cloud is full of Content, and Curating The Cloud is
managed by a band of paid professionals and well-compensated media
Here’s the analogy:
There was a time before you could dial 911. Back then, if you saw a
car accident, or a robbery, you would have to find a pay phone and call
the police. Folks did that, of course. Then came standardized 911. And
cell phones. Emergency reporting is way up. Why? Because technology was
deployed that made it at first possible, and then a societal
obligation. When you see someone who needs help, you call 911.
My point is, technology fuels behavioral changes and shifts norms.
Now – remember that last family vacation you took were the promised
hotel wasn’t all the advertising suggested? Crappy hotel rooms? A crazy
long walk/cab ride to the attractions that were supposed to be right
around the corner? Well, what did you do about it? Probably nothing.
But that’s about to change. Because portable video cameras that are
wi-fi and cell enabled (that is what the new iPhone is after all) are
going to create a sea-change of behavior that will quickly explode the
cloud with new content. Some of it will be quite useful, lots of it
will be inconsequential. And the curation function is going to be
sorely needed – soon.
This is good news for journalists looking for what the future needs
from their skill set. The good news for them is that demand for people
able to separate fact from fiction, and sort content into contextual
and accessible collections, is on the rise.
So, what does it mean to Curate The Cloud? And how does this behavior make both social and business sense?
First off all, the Cloud is a wide-open space that has no barrier to
entry. Anyone can contribute, anyone can play. This is incredibly
exciting – and the former barriers to entry are falling faster than
anyone could have imagined. Even the expensivetechnologies that seemed
like they would keep UGC (user-generated video) from Pro Video are
falling fast. High Def, for example, is now standard issue on the $199
But as the crowd grows larger, the signal to noise ratio becomes
unwieldy. And old mechanisms like tagging and crowdsourcing aren’t able
to keep up with the volume. Here’s where the Curators come in.
Being a Curator requires a point of view. Not just a vast gathering
of material on a subject, but a narrower, more focused subset of
content around that subject area.
Take, for example, Foosball. Yes, you read that right. Foosball
turns out to be a place were content on the web is prolific and yet
often undifferentiated. What is Pro-Foosball video vs. simply video
shot in a bar with a pitcher of beer? Here’s a place where a Curator
comes in, adding a point of view, human review, and categorization of
My point is that Curating The Cloud isn’t a mechanical job. It’s not
going to be solved with artificial intelligence or shipping containers
full of processors. It is deeply editorial, and in a world of unlimited
choice, curators are fast going to be the most important filters in
your life. They will be the windows through which we see the world, and
the point of view that makes content valuable rather than overwhelming.
Simply put, curators know who we are.
And the Content Cloud – already vast and hard to navigate – is now
poised to quickly surpass even the most generous projections of size
and scope. Video will be both the web’s ‘killer app’ and, for those of
us who really try to drink from the firehose without benefit of some
filters and focus, overwhelming and unmanageable.
This may explain why young people seem to understand what many
mid-career journalists do not. After all, how else can you explain that
applications at the Columbia Journalism School are up an astounding 40%
for the upcoming academic year? Content creation and content curation
aren’t mutually exclusive.
Curation is the future, and curators are going to be in high demand.
Steven Rosenbaum is the CEO and Co-Founder of Magnify.net – a
fast-growing video publishing platform that powers more than 50,000 web
sites, media companies, and content entrepreneurs to aggregate and
curate web video from a wide variety of web sources. Currently
Magnify.net publishes over 50,000 channels of Curated-Consumer Video,
and is working closely with a wide variety of media makers,
communities, and publishers in evolving their content offerings to
include content created by, sorted and reviewed by community members.
Rosenbaum is a serial entrepreneur, Emmy Award winning documentary
filmmaker, and well known innovator in the field of user-generated
media production. Rosenbaum Directed and Executive Produced the
critically acclaimed 7 Days In September, and his MTV Series Unfiltered is widely regarding as the first commercial use of Consumer Generated Video in US mass media. Steve can be contacted at firstname.lastname@example.org
Read original article at magnify.net…