It can be incredibly difficult to publish a consistent flow of relevant content, especially with a small content team and limited resources. For this reason, many brands and publishers are turning to contributed content. For example:
Forbes relies on hundreds of guest columnists for its online magazine site, spread across a variety of verticals and disciplines. Once selected and vetted, these columnists have broad leeway to publish on a wide range of topics.
Contributed content not only helps brands publish consistently and at a fraction of the cost it would be to hire in-house writers, but having guest publishers allows them to publish on diverse topics to keep readers engaged. In addition, having reader contributions ensures that the content reflects your audience’s needs and interests.
Read original article at contentmarketinginstitute.com…