Content Strategy: Is Social the Secret?

Most marketers who are producing content know they must promote it via social media. But, social media should not just be tacked on to the end of content strategy. Instead, it should be seamlessly integrated throughout. Meg Murphy outlines 4 ways that content marketers can use their social media channels, such as building relationships with customers:

Through social media, we can be available and accessible to our customers in a scalable channel, and we have the opportunity to build relationships with prospects in an informal, more personal environment.” 
Check out her entire list to see if you are getting the best use of your social media channels, and read our Content Marketing Tactics Planner for more tips on forming a content strategy.

Read original article at CMO Essentials…