Content May Be The ‘New Black,’ But Please Don’t Turn It Into Merlot

Interesting perspective on content marketing and it’s commodization:

It hit me then that in their mad rush to drive content marketing value for their brands, marketers run the risk of turning content marketing into the new Merlot. I’m old enough to remember when California Merlot first got hot, thanks to the passion and craftsmanship of vintners who put patience and experience into creating big-but-balanced wines that authentically reflected their land and heritage. Great Merlots are still out there–but good luck finding one among the sea of cheap knock-offs that give Concord grape juice a bad name.

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