Content Marketing World 2011 Takeaways

Well, marketers—Content Marketing World 2011 is officially in the books.  What did we learn?  That over 600 marketing professionals from 18 countries are interested in content marketing.  Check.  That content marketing can turn businesses into storytelling factories.  Check.  That Joe Pulizzi is not afraid to wear orange sneakers.  Check, most definitely. But mostly, what I learned at Content Marketing World 2011 is this:  that businesses both large and small are catching on to the fact that marketing is rapidly evolving.
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