Content Marketing that Takes Advantage of Breaking News

Late last year, marketing strategist David Meerman Scott released an absolute must-read book titled Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage. In this e-book, David outlines a brilliant new PR strategy that involves taking advantage of happening news items, be it general news, or within your specific niche. He skillfully lays out a plan whereby alert and clever marketers can take full advantage of trending stories and insert their own message into the news cycle, with the end goal of driving more traffic, brand awareness, etc. to their organization. He argues that by reacting quickly and presenting a blog post, social media output, or media alert that focuses on the hot keyword-du-jour, you could be rewarded with a landslide of media attention.

Read original article at The Next Web…