Content Marketing: Survival of the Fittest

71% of marketers are planning to increase their content marketing spend this year, so how can you stand out? Entrepreneur offers up five tips to stay alive. One highlight:

Think more about content curation and not just content creation.

One great way to repurpose big content is to break it down into bite-sized chunks. Melissa Chang, president and CEO of PureB2B, suggests taking the research that goes into a 16-page white paper and using it to create ‘short-form videos, infographics, blog posts, LinkedIn updates, executive quotes, survey snippets and shorter form information bits.’”

For more insights on how to stay ahead in your content marketing efforts, check out the tips given by CEOs, directors of content, and marketing gurus.


Read original article at Business & Small Business…

For more information on the tactics of digital content marketing, you may be interested in reading
The 2014 Content Marketing Tactics Planner.