Although advertising is an effective way to reach an audience, it can often leave a company’s wallet in rough shape. This is one the many reasons companies have turned to content marketing. This marketing method gives companies the ability to strategically reach their audience, without having to spend an arm and a leg. In this piece, Neil Patel provides ten tips to make content marketing work with a small budget. One tip? Focus on quality over quantity.
One major source of wasted money is failure to maximize the results from each piece of content. Marketers see successful bloggers posting 3-5 times a week and assume that they should too. However, if you don’t have the budget to publish 3-5 great pieces of content, it’s pointless.”
Working with a tight budget? No problem! Check out the rest of this article to find out what content marketing can do for you. If you would like to learn more about content marketing and how to implement it, download our eBook, 4 Steps to Content Marketing Enlightenment.
Read original article at quicksprout.com…