Being in charge of content marketing can feel like you’re trying to simultaneously conduct an orchestra, host a wedding and put on a broadway show. A documented content strategy is vital to keeping it all together according to the 2015 CMI/MarketingProfs B2B Marketing Benchmark report, which shows marketers with a documented strategy are much more effective than those who do not document their strategy.
Enter Curata’s Content Marketing Pyramid™, a strategic framework that enables the execution of a content campaign, assuring optimal content consumption, reuse and reach.
This hands-on guide teaches you what the Content Marketing Pyramid is, why it works, and how you can implement it within your organization.
Read the entire article on the Curata blog here.