Content Marketing is King: Are You in the 82?

Traditional B2B marketing is now being replaced by a more preferred tool for today’s marketers: Content Marketing. 82% of B2B marketers are now using content marketing as a strategy in their marketing programs, according to HiveFire, Inc., an online marketing technology company who surveyed nearly 400 marketing professionals about the state of the B2B market. These results indicate that marketing professionals are placing more value on content marketing as a key tactic in their overall promotional strategy–far surpassing search engine marketing, public relations and even print, television and radio advertising for category growth.

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