Research shows that 90% of the information transmitted to the brain is visual. Successful marketers understand this and have implemented video into their content marketing strategy. A growing method of video marketing is live streaming. Through this technique, marketers can visually communicate important information, in real-time, to consumers and prospects. In return, it enhances the connection between the company and its audience. In this article, Rachel Parker describes five ways to use live video for better consumer engagement. One way she suggests? Streaming live events.
If your company is putting on an event — whether that’s a one-hour workshop or a multi-day conference — live video can give non-attendees a taste of the fun. Announce in advance that you’ll be live-streaming certain segments and send out reminders with a link to your channel.”
Lights, camera, action! Are you ready to join in on this rising trend? Learn how with this helpful article. For more trends and tactics, check out our eBook, 2015 Content Marketing Tactics & Technology Planner.
Read original article at Business 2 Community…