Content Marketing Best Practices By-The-Numbers

Behind all of the blog posts, articles and curated content you find here on the Content Curation Marketing blog, we’re really a bunch of numbers junkies.  So today’s post is dedicated to the data that provides insight into how companies can bolster their online content to better engage customers and prospects, drive leads and support thought leadership.

79
This represents the percent of marketers that share content with customers and prospects via social media, like Twitter and Facebook, according to our Content Curation Adoption Survey.  It is a good proof point for the value of these growing channels—because even if you’re not there, your competitors likely are.

57
This is the percentage of companies using blogs who reported they acquired customers from leads generated directly from their blog, according to Hubspot’s 2011 State of Inbound Marketing Report. We recommend coupling your blog with trusted, 3rd party content curated from around the web to add additional value for your readers and keep them coming back to supplement your new and original content.

33
According to Junta 42’s 2010 Content Marketing Spending Report, this is the average percentage of the total marketing budget that content marketing spending now comprises. It’s up 11 percent from 2008 – quite a jump for such a short period. If you need justification for your content marketing budget, this is a good number to have handy.

20
This is the average number of minutes a Curata user spends each day curating content. The platform takes care of the finding and organizing (the bulk of the work when curation is done manually), so that users can focus on sharing it. If you have time to drink a cup of coffee in the morning, you have time to deliver fresh content to your customers and prospects.

4.6
Out of a scale of 5, this is how important pricing information is to software buyers when researching a product, according to a recent survey conducted by Software Advice. A description of the software features and functionalities was equally as important.

3.4
This is the importance of data sheets to software buyers, according to that same study.  The lesson from these is to keep product information simple and easy to find.
 
1
The wee percentage of respondents to our Content Curation Adoption Survey who said content curation will be less important to their marketing strategy a year from now than it is today. The majority, 69 percent, said it will be more important—and we agree.