While 80% of B2B marketers say they have a content marketing strategy in place, research shows that only 30% of organizations are actually effective at content marketing. Although that may sound a bit discouraging, when executed correctly, content marketing is one of the most powerful tools for reaching a target market. It is crucial for marketers to analyze their results and identify areas that may require improvement in order to strengthen their overall strategy and boost the ROI. In this piece, Sajeel Qureshi suggests four reasons your content marketing strategy may be falling short of expectations. One reason? You’re doing it alone.
The only one doomed to walk the planet alone is 80s Incredible Hulk (the Bill Bixby/Lou Ferrigno edition). Why are you trying to do your content marketing completely in-house or having one person take care of this?
Is your strategy not playing out the way you hoped? Check out the rest of this article to find out where you could improve. If you’re looking to build a bulletproof content marketing strategy, download our eBook, How to Develop a Content Marketing Strategy.
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