“Content is Digital Bait”

For some years, Craig Badings says he has arguing that thought leadership is the new sales Trojan Horsethe way to equip sales teams with the game-changing insights they need to have the conversations with their clients that differentiate them from their competition and set them up for the sale. He says he recently discovered a wonderfully evocative phrase: “Content is digital bait”.

Read original article at Thought Leadership…