Content Curation’s Role in Lead Nurturing

Jon Miller of Marketo talks about the marketing needs for content as a part of lead nurturing and the role that content curation can play.

…Curation can play a role as part of a broad content mix – and for the purposes of nurturing relationships, I think that curation can be one of your most effective tools. The only rule is that the content MUST BE RELEVANT.

He walks through a case study and example of how Thunder Factory utilizes curation as a part of the lead nurturing process.

Read original article at B2B Marketing and Sales Effectiveness…