Content Curation using Pinterest

Pinterest is one of the latest social media platforms to hit the Internet. It was created by three people; Paul Sciarra, Evan Sharp, and Ben Silbermann and officially launched at the beginning of 2010. According to its site,, it is a ‘virtual pinboard’. In simple terms, this means that it is a social website that allows its users to open an account and post their favorite images. These users can then use these pinboards to organize and share their images with the world. Its display has received rave reviews for its pretty interface and ease of use. This is what makes it a perfect tool for content curation. Content curation can successfully be achieved by following these tips:

Pin Regularly
The first and most important thing businesses should do to curate content on Pinterest is pin regularly. Pining regularly simply means signing up for an account and uploading your images on a regular basis. Pinterest allows individuals as well as businesses to add as many images as they would like. Like any content curation strategy, set aside 20 minutes a day and pin relevant images with relevant tags for your pins. By pinning regularly, you will generate a large following interested in your activities. In turn, you will be able to learn the most important needs and demands of these followers in order to curate content successfully. A great way to use Pinterest for your business would be to post images of your stock, your shelves, your store front, your product, your logo, your staff and make sure you tag your suppliers for extra SEO juice.

Develop a Board
In fact, develop as many boards as possible. For example, The Perfect Palette has more than 115 different boards including boards for fuchsia weddings, blue weddings, green weddings and the like. A board is a collection of pins, your images. For every board, you can have as many pins as you would like. Developing a board will significantly help you curate content successfully through the organization of your images into different boards. Additionally, you can also add images from other peoples account to accentuate your own collection. This will help you get concrete ideas to develop unique content from your boards. For the B2B audience, creating boards with your relevant keywords is a great way to get found.

Follow People of the Same Interest as You
Just as with Twitter, Pinterest allows you to follow other people/boards. You can follow and unfollow people at your own discretion. As a content curator, you are advised to follow many people who have the same interest as you have. Remember, the key to successful curation is selecting the relevant images for your audience and providing a little tid bit why this image is important. You can use the comment field to annotate the pin. For example, if you were a regular writer on Mobile apps, you would be better positioned to come up with unique content by following many different types of app boards, mobile phone vendors, app development companies and app review sites. Not only will this give you insight of what people are looking for, but also you will use less time researching your content.

Repin Images
Content curation on Pinterest can also be emphasized through the repining feature. The repining feature allows people logged in to their Pinterest account to repost images of other people to their own boards. This simply means that you do not have to bookmark the link to one of your favorite images to get access to it when you want. Pinterest has made it simple for its users to add the images found on other people’s accounts on to their own. This repining feature will help you gather all the necessary information you need to successfully curate content using Pinterest.W

We want to hear from you!
How have you used Pinterest for your business. We’d love to share your example with our readers.