In a recent Content Marketing Institute round up of tools used by top marketers, Carla Johnson of Type A Communications talked about the importance of content curation and how she fits it into her content marketing strategy.
Finding it and sourcing it correctly isn’t something that everyone knows how to do correctly. Curating from a wider range of sources also inspires a different perspective on new content that you create. It’s true: Variety is the spice of life — and also of content marketing.
While she doesn’t go into exactly which content curation tools to use, she does acknowledge their need an utility as a content marketer.
Arnie Kuenn of Vertical Measures mentions Google Trends as one of his go-to tools, helping him find what topics to build his content on.
What are some of your favorite tools or techniques when planning your content marketing? Comment below and let us know.
Read original article at contentmarketinginstitute.com…