Lee Odden of Top Rank has published a list of ten publishing platforms providers who offer embeddable widgets that you can insert into a blog post to effectively “curate” content. Using a Storify-like approach, you can build a narrative around several of these widgets to add your own perspective around other people’s content that Lee compares to an Oreo cookie:
A classic form of this type of efficient content sourcing is the Oreo Cookie blog post: Find a compelling, informative article written by someone you’d like to better connect with and pull an excerpt of it into a blog post (the stuff in the middle). Then write an intro paragraph to identify a problem that empathizes with the reader and a conclusion offering insights into the way forward (the top and bottom of the cookie).
Previously, we have called this technique as quoting in our guide to content curation annotation. It’s an easy way to create a post that not only incorporates other people’s perspectives but also your own as well — much like this very post.
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