Content Curation: The Other Side of Content Marketing

Between websites, blog posts, tweets, video, white papers and more, content has become the currency of the social Web. According to research conducted by AOL® and Nielsen®, nearly one-quarter of all social media messages and one-half of industry-specific social messages contain links to content. The newest Blue Paper™ and podcast from promotional products retailer 4imprint, takes a look at how businesses and marketers can harness the power of content to build relationships and offer value to target audiences.
Read original article at enterprisecommunicate.com…