Content Curation: Go by These Ground Rules

Based on our recent content marketing tactics study, we found that best-in-class marketers use a content marketing mix of 65% created content and 25% curated content. Twenty-five percent of content should be curated for a multitude of reasons, including establishing thought leadership. However, in order to share outside information, we need to know what elements go into a curated post. In this article, Sarah Mincher explains why businesses should start curating and provides a couple rules that should be taken into consideration for curation beginners. Her first rule is to give credit where credit is due to avoid plagiarism.

Curation is an efficient way to transform yourself into an industry leader. Furthermore, it shows your target audience that you’re knowledgeable on your industry, which can heighten your credibility.”

Read Mincher’s full article to find out what her other content curation ground rule is. To learn more about getting started with content curation, check out our eBook, The Ultimate Guide to Content Curation.

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