While saving time and money may have been the initial benefits that attracted companies to start curating content, there are other advantages. This method can also give businesses an opportunity to better understand their audience’s content needs. By sharing content and analyzing how consumers interact with it, companies are able to refine their content and engage their target market more effectively. In this article, Gail Gardner gives readers some guidance on how to implement this process.
Sharing content is a lot easier than making sense of content analytics. They must be analyzed to obtain actionable insights. Compare what your visitors are doing to research showing how different generations consume content online.”
Improve your content curation strategy by following the rest of this short guide. Looking more in-depth tips and tactics? Check out our eBook, The Ultimate Guide to Content Curation.
Read original article at allbusiness.com…