Content Curation Drives Lead Generation
Posted in Case Studies By Content Curation Marketing On October 18, 2012
Blog post on how content curation helps with lead generation with some interesting case study statistics:
– Contact conversion rate of 12% (contact forms).
– Qualified leads are approximately 50% or more of the captured contacts (meeting the customer persona, company profile and lead scoring efforts).
– Sales-ready leads (prospect) after one month of capture data is approximately 20%.
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