Content Curation Does Not Drive Traffic to Competitors!

The first step of content curation is to determine what B2B content to share and why.  A common concern among all social media marketers, not just those in B2B marketing, is that sharing others’ information will drive its readers and that traffic to the competitors’ websites, rather than to their own.  This does not seem to be an issue though.  In fact, the businesses that are successfully curating content and sharing it are being seen as the thought leaders within the industry.  This ultimately seems like an even more positive impact for the business and could provide even more website traffic for them in the long run.

Read original article at B2B Inbound Online…