Do you know your target audience? Are you staying on theme? These are just some of the questions you should be asking yourself as you start curating content. Although some people say that curation is an art form, there is still a series of checks to cross off in order to get it right. If you are already employing content curation or just getting started, you can use this checklist to optimize the process. One tip? Promote a wide variety of sources.
If you want your audience to stay engaged and interested, you will need to mix up the sources of content when sharing it. This is part of the issue with automating content sharing – if you pick 2-3 sites and simply share everything they post, why should anyone follow you?”
If you do promote a wide variety of sources, you will also be providing your audience with varied perspectives. This is a great checklist to bookmark and use each time you curate content. For a complete, 80+ page guide, download Curata’s latest eBook, The Ultimate Guide to Content Curation.
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