Content Curation Can Inform, Engage Customers

Content curation adoption continues to grow as reported by eMarketer from a Curata survey:

A majority of marketers see sharing content as a way to demonstrate thought leadership. Both consumers and marketers are faced with an ever more fractured media landscape in which informative and engaging content can be hard to find. But enterprising marketers are taking the reins and curating their own content in the hopes of providing the material that their customers are searching for.

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