Seventy-one percent of companies are increasing their spend on content marketing this year, but without a solid content workflow in place, not all of them will find success. Alcatel-Lucent Enterprise serves as a great example of a large organization with an excellent content marketing strategy – content curation being a key success factor.
Ed Youngblood, Director of Content at the Enterprise group, reviews the impact of curation on his content strategy.
“The content Curata discovers for us gives us new ideas for created content and inspiration for new stories and editorials. Curata helps me readjust my editorial calendar based on the trending content that comes in from my sources. I see a ramp up of information on the cloud or some other topic we should be covering. The curated news feed also gives us great Twitter fodder.”
Content curation is a great way to publish high quality, topic-specific content on a daily basis. Companies like Alcatel-Lucent Enterprise, even with small communications teams, are able to publish up to 30 articles every week.
Read original article at curata.com…