Content Curation and Its Positive Impacts on Business-to-Business Social Media Marketing

Jennifer Hanford writes an introductory article about what is content curation and it’s impact on the B2B marketing process:

Providing compelling content with information about solutions or even products can become a challenge for many B2B marketers.  This is where content curation can be a very useful tool for B2B social media marketing.  A key factor to successfully curating content is to remember that people prefer to have alternatives, and they do not like to feel pressured by sales pitches. 

Read original article at B2B Inbound Online…