To create a sound content marketing strategy, many marketers are turning to content curation to provide their audience with varied perspectives. According to recent research, the best content marketers are using a mix of 65% created content, 25% curated content and 10% syndicated content. To reach this desired mix, it is important to properly allocate resources. Meagan Myers and Steven Lewis provide three ways to leverage resources in order to curate a sufficient amount of content. One suggestion? Outsource work to freelancers.
Freelance writers are great for short engagements on a budget. They typically charge by the hour or word, and rates are usually negotiable. Unlike an agency, however, quality control is slightly riskier. Potential freelancers need to be properly vetted, which will cost extra time and effort upfront.”
Read the rest of this post to find out the other two ways to curate content regularly. Also, be sure to check out our eBook, 5 Steps to Becoming a Content Curation Rockstar.
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