Dave Ken of memeburn provides content curation 101 benefits for businesses as well as 5 very useful tricks in his recent Yahoo post. There’s certainly the standard “What is content curation and why should you invest in it?”, but in addition, he provides some great value points regarding the power of content curation and how to become “part of the ecosystem”:
Those who embrace the three-legged-stool philosophy will be more successful, because they are sharing their unique point of view, but also inviting other parties to share their own perspective. Create, collect and contribute are the three “c”s that lead to perfect balance.”
In fact, best-in-class content marketing teams curate up to 25% of their content to complement their own created content. Other curation best practice and ethics tips to add to your list include:
- Ensure your “no-follows” are turned off. (some curation platforms use no-follows)
- When you curate someone’s post/content, include their Twitter handle in all promotions.
Here are more content curation ethics resources. . . free infographic; Gated eBook: Content Marketing Done Right.
Read original article at Yahoo News ZA…