Consider (and Accept) the Digital Future: Rare Magazine. #SXSW panels seem to focus on the death of something..

However, let’s be clear about one thing: With crowds demanding a certain level of service online, editors need be wary of bending over backward too far in trying to please them. Social media fosters a super high-level of communication where people expect a lot of service, but some of their expectations are entirely unrealistic, said the panel. Time would be better spent focusing on UX than every Tweet directed towards your brand: Editorial integrity must remain strong; customer service is different than an editor making long-term, strategic decisions around content curation. Businesses seem to be confusing the two, at present.
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