Measuring the impact of your content marketing efforts is one of the most important factors for achieving a successful strategy. Content marketing metrics allow companies to evaluate the ROI in specific areas of their strategy. By computing these metrics, businesses are able to make better informed decisions in the future. In this article, Caroline Bottger discusses 12 ways companies can measure content marketing. One metric? Impressions.
This holdover from classic media buying is useful primarily when determining the reach of a native advertising or other content campaign. What it doesn’t determine is whether that content made any kind of impact at all.”
There is always room for improvement. Take a look at the rest of these metrics and learn how to optimize your content marketing strategy. For more information on useful content marketing metrics, consider our eBook, The Comprehensive Guide to Content Marketing Analytics & Metrics.
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