Coca-Cola: Content Marketing Is The Future

A recent blog post by Joe Pulizzi over at the Content Marketing Institute reminds us all that content is the future of marketing, even for the big guys. Yes, Coca-Cola has come on board, with a new marketing mission statement that reflects its belief in the power of content marketing. It’s called Content 2020, and it’s an approach that takes into account the new ways that people consume and share information.
Read original article at Website Content Made Simple…