CMO Advantage – Content Curation

Ed Gaskin, from The Pulse Network, interviews Pawan Deshpande, Founder and CEO HiveFire Inc. HiveFire is a Content marketing technology provider offering solutions to transform content into successful online marketing campaigns. Pawan defines curation, explains the need for and benefits of curation, and how to evaluate vendor solutions. He discusses HiveFire’s product Curata and provides case examples from Airvana, Verne Global and startupadvice.org.