Content marketing involves a complex process of strategizing to achieve goals, producing content, distributing it, and analyzing the results. In a market flooded with information, integrating content with a variety of distribution options, and catering to a risk-averse buyer means this four-step process is challenging, even for the pros. Enter the content marketing platform.
With a 124% higher response-to-win rate and 44% higher conversion rates for content marketing software users, it’s clear that a connective-tissue solution aiding all stages of content marketing is necessary in an increasingly complex content marketing landscape.
Read the entire article on the Curata blog here.