Trends Archive
Altimeter: Building an Organization to Feed the Content Beast
The Altimeter Group interviewed 130 social strategists at companies including Dell, IBM, GE, and
Jake Sorofman of Gartner gets Content Marketing
Jake Sorofman of Gartner in this piece “When Content Eats Marketing” talks about how
Marketing Automation Fails because there’s no Content Marketing
J-P De Clerck of Content Marketing Experience writes about how many companies fail in
The Future of Online Retail is Curation says Zappos Labs
As online shopping and the size of online catalogs continues to grow, retailers are
An interview wtih Guy Kawasaki discussing Content Marketing
Interview with Guy Kawaski. He has some specific thoughts on the future of content
In today’s brand content pull-driven world, who still reads industry pubs?
Jim Worth reflects on a recent professional membership application where he was asked “What
Small clicks add up to Big Value with Social Curation
Steve Colquhoun of the Sydney Morning Herald predicts that social curation will be a
Most B2B brands use Content to Connect with Customers says Report
Curata’s B2B marketing survey revealed that most brands use content these days to
Econsultancy: Curation is one the 6 content marketing trends to watch this year
EConsultancy quotes Gabe Rivera of TechMeme around the growth of curation in the coming
Recent trends in 2013 Content Marketing & the Next Phase
A guest article on CMO.com from Curata about their recent B2B marketing trends survey