Trends Archive

Content Curation: Just Do It

Regardless of how mature your content strategy is, relevant third-party content should be a

Three Indicators You Need a Content Marketing Platform

For every challenge content marketers face, there is a relevant tool available. One particular

This Just In: Journalists Great Anchors for a Content Marketing Team

When you’re growing a content team, you might think the maestro of content strategy

The Ever Blurring Line Between Sales and Marketing

Sales and marketing have a symbiotic relationship. As marketing delivers leads into the funnel,

Build Customer Loyalty Through Marketing Automation

In the fast paced world of marketing, leads and customers are first priority. We

Events Are The Ultimate Account Based Marketing Hack

Sales is about two things: numbers—and relationships. When people say sales is a numbers

Voice Searches: a New Frontier for Content Marketing

Given how much easier it is to speak than to manually enter a search

How to Create an Influencer Marketing Strategy for Content Promotion

Content strategy and production are key focus areas for marketers; however, content promotion is

Buzzword Watch: Integrated Marketing Communications

Social media has amplified the power of the individual to make companies listen. From

Don’t Overlook These Foundational Tools When Developing Your Content Strategy

Yes, the majority of companies are increasing content marketing investment—75 percent to be exact,