Trends Archive

How to Create an Influencer Marketing Strategy for Content Promotion

Content strategy and production are key focus areas for marketers; however, content promotion is

Buzzword Watch: Integrated Marketing Communications

Social media has amplified the power of the individual to make companies listen. From

Don’t Overlook These Foundational Tools When Developing Your Content Strategy

Yes, the majority of companies are increasing content marketing investment—75 percent to be exact,

Time For an Influencer Marketing Reality Check

Just like account based marketing, influencer marketing is one of the hottest fields in

Are You Underusing Video in Your Content Marketing Mix?

If a picture is worth a thousand words, how many more is a video

Are You Part of The Content Marketing Echo Chamber?

One of the biggest challengers for content marketing is the simple act of publishing

Content Curation is Now Crucial to Content Marketing

Curation should be considered an integral part of content marketing, crucial to supporting content

Don’t Miss These Essential Copywriting Ingredients

You may have the best content in the world; however, your blog post, article

Ultimate Guide for User-centered Content

Marketers today understand that the best way to drive more clicks and views is

5 Essential Digital Marketing Tools

As a marketer, there are thousands of tools out there to help optimize your