Trends Archive

Your Marketing Midyear Checkup

At the end of 2013, Jayson DeMers made several predictions on what would occur

Why Long Form Content Is Far From Dead

In the digital age, many marketers assume that content must be short and to-the-point

Learn From These Marketing Mistakes

As marketers attempt to perfect their content strategies, they are bound to make mistakes

Picture This: 8 Ways to Engage Audiences

If you are looking to strengthen the message of your blog posts, adding images

Cut Through the Content Clutter

You might be able to write a cohesive piece of content — but does

Keep the Content Current Flowing

Many content marketers think producing content is like running a race they will never

Content Marketing: Survival of the Fittest

71% of marketers are planning to increase their content marketing spend this year, so

Where’s the Beef in Your Post?

Neil Patel argues that successful blogging is not about churning out posts. Instead, each

Content Marketers, Me! Me! Me! is Unacceptable Behavior

Heidi Cohen, an influential marketing expert, tells us to stop egocentric content marketing. In

Why Content Marketing Fails

Rand Fishkin of Moz did a great job of capturing why content marketing fails,