Trends Archive

How to Improve Influencer Relations With Content Marketing

Influencer marketing is increasingly trendy in 2017. Articles on the topic are increasing in

Three Key Considerations for Running a Great ABM Program

Account Based Marketing (ABM) is a methodology that’s here to stay. When done correctly

ABM or Artificial Intelligence? Here’s What You Should Focus On In 2017

ABM was the marketing buzzword in 2016. According to Sirius Decisions, more than 70% of companies

The Hottest Content Trends for 2017

42.5% of companies planned to increase their content marketing staff levels in 2016. With an

Content Curation: Just Do It

Regardless of how mature your content strategy is, relevant third-party content should be a

Three Indicators You Need a Content Marketing Platform

For every challenge content marketers face, there is a relevant tool available. One particular

This Just In: Journalists Great Anchors for a Content Marketing Team

When you’re growing a content team, you might think the maestro of content strategy

The Ever Blurring Line Between Sales and Marketing

Sales and marketing have a symbiotic relationship. As marketing delivers leads into the funnel,

Build Customer Loyalty Through Marketing Automation

In the fast paced world of marketing, leads and customers are first priority. We

Events Are The Ultimate Account Based Marketing Hack

Sales is about two things: numbers—and relationships. When people say sales is a numbers