Trends Archive

Keeping Up with Consumer Trends

Understanding your customers is perhaps the most important factor in your content marketing strategy.

Market Leaders Focus on Consumers

Looking to get ahead of the content marketing curve? Becoming a “customer-obsessed” marketer is

Native Advertising Battlegrounds: Why Use Paid Media for Distribution?

Lewis DVorkin of Forbes offers a nice overview of native advertising battlegrounds in his recent

Social Media Influence – Market Your Marketing

Nicholas Kosar recently published a nice post on MarketingProfs about “How Klout Can Guide

To Date or Not to Date (your content)

Jonathan Crossfield of Content Marketing Institute offers some interesting perspectives on the question about

Content Marketing. . . It’s Just Getting Started

Jake Sorofman hits the nail on the head in his recent blog post about

Tips for Building “Mobile” into your Content Strategy

In the below referenced post, Devika Girish of MobStac provides some usable tips on

What Piques Your Readers’ Interests?

Marcela De Vivo does a nice job in the below referenced post of identifying

Connecting Content with Buyers to Drive Web Conversions

Robin Whiting put a good blog post together based upon a webcast by Matt

Do You Have a Content Marketing Mission Statement?

John Hall, a contributor at, does a nice job summarizing what should and