Trends Archive

The Ever Blurring Line Between Sales and Marketing

Sales and marketing have a symbiotic relationship. As marketing delivers leads into the funnel,

Build Customer Loyalty Through Marketing Automation

In the fast paced world of marketing, leads and customers are first priority. We

Events Are The Ultimate Account Based Marketing Hack

Sales is about two things: numbers—and relationships. When people say sales is a numbers

Voice Searches: a New Frontier for Content Marketing

Given how much easier it is to speak than to manually enter a search

How to Create an Influencer Marketing Strategy for Content Promotion

Content strategy and production are key focus areas for marketers; however, content promotion is

Buzzword Watch: Integrated Marketing Communications

Social media has amplified the power of the individual to make companies listen. From

Don’t Overlook These Foundational Tools When Developing Your Content Strategy

Yes, the majority of companies are increasing content marketing investment—75 percent to be exact,

Time For an Influencer Marketing Reality Check

Just like account based marketing, influencer marketing is one of the hottest fields in

Are You Underusing Video in Your Content Marketing Mix?

If a picture is worth a thousand words, how many more is a video

Are You Part of The Content Marketing Echo Chamber?

One of the biggest challengers for content marketing is the simple act of publishing