Best Practices Archive
Staying ahead: Content formats can peak and decline
Interesting blog post from HubSpot talking about how marketing content forms peak and decline.
Finding a Unique Space to Build Thought Leadership
Craig Badings writes about the intersection of content curation and thought leadership. He stresses
Joe Pulizzi: More content is not always better
Joe Pulizzi of the Content Marketing Institute rants about how many content marketers are
The Do’s and Don’ts of Curating Blog Content
Barb Schmitz lists out some do’s and don’ts when it comes to content curation.
Do iFrames and Share Bars Help Retain Curation Traffic?
Many content marketers contemplating curation fear that linking to third-party content will drive visitors
How much B2B traffic can Content Curation bring to a website? Study finds 464% growth in just 4 months.
This is a very interesting case study by the team at B2B Content Engine
Shane Snow is wrong: Original content is not all that matters
Shane Snow from Contently advocates for original content over curated content. (Keep in mind,
How to get started with hashtags for curating on Twitter
If you are curating content on Twitter, its common to retitle content to something
Content Curation & Analytics: What to watch and what to ignore
Most content marketing strategies rely on the same analytic measures as any other online
How to find your unique point of view for Thought Leadership
Craig Badings of Thought Leadership Strategy provides a framework on identifying a unique topic and position