Best Practices Archive

6 Easy Steps to Grow Your Content Audience

One key element in a content marketing strategy is creating an owned media property

Boost Your Content Strategy with Buyer Personas

According to our research on business blogging, the top driver of blog content strategy

Here’s Why Metrics Are the Key to Content Performance

There are many different metrics that can be used to measure the effectiveness of

Bridging the Gap: The Chief Marketing Technologist

One of our content marketing predictions for this year stated that content marketing and marketing

How to Reach New Audiences with Influencer Marketing

According to our 2015 Content Marketing and Technology Planner, the top 3 content marketing

Here’s Why Guest Blogging Is a Win-Win Situation

Our business blogging study revealed that the best content marketers source 24% of their

Data: The Content Marketer’s Ticket to Insight

According to our recent content marketing tactics study, 76% of marketers plan to increase

4 Steps to Crafting the Perfect Headline

With 91% of the best business bloggers publishing weekly or more often, it can

5 Steps to Blog Rejuvenation

Many companies consider blogs to be the central hub of all their content marketing

How to Create a Buyer-Focused Content Strategy

From our Ultimate List of Content Marketing Statistics, we have learned that 72% of