News Archive

Why You Need a Content Marketing Platform to Succeed

With three times growth over the past two years, content marketing platforms (CMPs) are

The Content Marketing Pyramid: A Strategy For Generating More with Less

Being in charge of content marketing can feel like you’re trying to simultaneously conduct

9 Content Marketing Tools to Take You to the Next Level

Content marketing is crucial for companies wanting to break through the barriers so many

Salesforce Campaign Influence: How to & Best Practices

One of the more powerful features in Salesforce for metrics-oriented marketers is the Campaigns

How to Choose a Content Marketing Platform Vendor: The Complete Guide

Content marketing involves a complex process of strategizing to achieve goals, producing content, distributing it,

Are Newsletters Good for a Content Marketing Strategy?

Fake news, the ease at which unsubstantiated stories can spread on social media, and

Change Your Social Media Marketing for 2017

With the constant change in social media, it can be hard to keep your

Boost Your Content Marketing With Company Engagement Tactics

Employee engagement and content sharing boosts the reach of your content. In fact, according

Which Content Marketing Metrics Matter?

‘We uncovered a bug in page insights. The bug has been live since May.’

How to Win with Content Curation (Even Before You’ve Started)

From cutting down ideation to publication time to reducing costs to increasing overall content