News Archive

5 Tips to Create a Data-driven Content Marketing Strategy

Content marketing has become the secret weapon in a successful marketing strategy, with brands

There’s No Formula to Going Viral – Is There?

How would you feel if you wrote the most-shared post on a subject in

Streamlining Content Production with Templates

Proper planning prevents poor performance. This is as true for content marketing as any

Why You Need a Content Marketing Platform to Succeed

With three times growth over the past two years, content marketing platforms (CMPs) are

The Content Marketing Pyramid: A Strategy For Generating More with Less

Being in charge of content marketing can feel like you’re trying to simultaneously conduct

9 Content Marketing Tools to Take You to the Next Level

Content marketing is crucial for companies wanting to break through the barriers so many

Salesforce Campaign Influence: How to & Best Practices

One of the more powerful features in Salesforce for metrics-oriented marketers is the Campaigns

How to Choose a Content Marketing Platform Vendor: The Complete Guide

Content marketing involves a complex process of strategizing to achieve goals, producing content, distributing it,

Are Newsletters Good for a Content Marketing Strategy?

Fake news, the ease at which unsubstantiated stories can spread on social media, and

Change Your Social Media Marketing for 2017

With the constant change in social media, it can be hard to keep your